Pros and Cons of Using Canonical Tags on Case Study Pages: How it Impacts Your and Your Clients’ SEO Efforts
Having a canonical tag on the case study pages indicating that they are a duplicate of the client’s homepage can have both positive and negative impacts on SEO for both your website and your client’s website.
Here are some potential effects:
Benefits for your website:
- Canonical tags can help prevent duplicate content issues by signaling to search engines which page is the primary version, which can lead to a better user experience and better rankings.
- By linking back to your client’s homepage with the canonical tag, you’re providing a strong signal to search engines about the relationship between the two pages, which can improve the perceived authority of your website.
- If your case study pages are ranking for any relevant search queries, the canonical tag can help consolidate those rankings onto the primary page, increasing the likelihood of clicks and visits to your client’s website.
Benefits for your client’s website:
- By having multiple pages that link back to the client’s homepage, you can potentially increase the overall visibility and authority of the homepage.
- If the case study pages are ranking for relevant search queries, they can act as additional entry points to the client’s website and increase overall traffic.
- If the case study pages have a lot of similar content to the client’s homepage, they may be viewed as duplicate content by search engines, which can result in a lower ranking for both pages.
- If the case study pages are not providing any unique value or content that’s not already on the client’s homepage, they may not rank well and may not provide much benefit to either website.
Overall, if the case study pages provide unique content and are well-optimized, having them canonicalized to the client’s homepage can be a positive thing for both your website and your client’s website. However, if they are viewed as duplicate content, it could hurt your SEO efforts. It’s important to regularly review and update your canonical tags to ensure they’re accurately reflecting the relationship between the pages.
Using Canonical Tags on Case Study Pages: Cons for Your SEO and Clients’ SEO
Here are some additional drawbacks of having canonical tags on your case study pages that point to your client’s homepage:
- Limited visibility: If your case study pages have unique content and keywords that are relevant to your audience, canonicalizing them to your client’s homepage may limit their visibility in search results. The homepage may not be optimized for those specific keywords or topics, which means that the case study pages won’t rank as well.
- Less link equity: By canonicalizing your case study pages to your client’s homepage, you’re essentially passing on the link equity of those pages to the homepage. This means that the links pointing to your case study pages won’t pass as much authority or ranking power as they would if the pages stood on their own.
- Less targeted traffic: If your case study pages rank well for specific keywords or topics, they can drive targeted traffic to your website. However, if those pages are canonicalized to your client’s homepage, you may lose out on that targeted traffic. Visitors may land on the homepage but not find the specific information they were looking for, which could lead to a higher bounce rate.
- Risk of penalties: If search engines view your case study pages as duplicate content, they may penalize your website by lowering your rankings or even removing your site from search results altogether. This can hurt your SEO efforts and have a negative impact on your client’s SEO as well.
It’s important to carefully consider the potential drawbacks of using canonical tags on your case study pages and weigh them against the benefits. If the pages provide unique content and value, it may be more beneficial to optimize them individually rather than canonicalizing them to your client’s homepage.
Should I put canonical tags on my homepage to direct to other website domain pages?
Note: Avoid mixed signals. Google may choose to ignore the canonical tag and proceed with the case studies pages itself.
Canonical surely helps Google to rank pages but having a canonical tag on the case study pages indicates that they are a duplicate of the client’s homepage. The client’s homepage may not be optimized for those specific keywords that are included in the case studies.
Visitors may land on the homepage but not find the specific information they were looking for, which could lead to a higher bounce rate.