Why Use Keywords in Your Blogging?
Keywords are the words that people search for online. If you’re looking to enhance your SEO and increase visibility, using keywords in your blogging will help attract the right audience.
If you’re writing a blog post about how to fix a broken car window, it’s important that you use keywords like “how-to” or “DIY” so that people searching those terms can find your article easily!
How to Research and Choose Keywords
When you’re choosing keywords for your blog, it’s important to understand who your target audience is. If you’re writing about a topic that appeals to older people, for example, then “how-to” might not be an appropriate keyword because it doesn’t fit with their interests.
You do some research into popular search terms related to the subject matter of your article and see which ones are most commonly used by readers who visit similar websites as yours. This will give you an idea of what words people are searching for when looking for information on this topic – and help guide how much effort needs to go into optimizing each post around those terms.
Incorporating Keywords into Your Blogging
Incorporating keywords into your blogging is a great way to get more traffic.
Include them in titles.
Use them in meta descriptions.
Use them in subheadings, too!
Measuring the Impact of Your Keywords
Track traffic.
Monitor engagement.
Analyze conversions.
Keyword Research Tools
Google Keyword Planner
Ubersuggest
SEMrush
Common Mistakes to Avoid
There are a few common mistakes that bloggers make when it comes to keyword research. The first is using too many keywords, which can be a sign that you’re trying too hard or just not knowing what your audience wants.
The second mistake is using irrelevant keywords, which means that you’re targeting the wrong people for your content. If you’re writing about how to bake cookies and use the word “cake” in your title and/or body copy, then chances are good that people looking for cake recipes aren’t going to find what they want on your blog!
Finally, some bloggers don’t optimize their content by adding in relevant keywords throughout their posts (and even titles) so they can rank higher in search engines like Google and Bing.”